1983: Why Did I Start My Business

I was speaking to a group of students in 2007 when one of them asked me to comment on what makes an entrepreneur. The student who asked the question wrapped it in the mythology of the entrepreneur driven by the idea, stubbornly, tirelessly proving its value to the world. She wanted me to tell about me wanting to build something big.

Escaping Boredom

But I had to admit that my case was different.

I was running away from boredom, not building castles.

Me

When I left a good job at Creative Strategies and started on my own, in truth it was not because of something I wanted to build, not because of a creative vision, but rather because I thought I could make enough money to keep my family whole and do what I wanted. I wanted interesting work, and I wanted to choose my work. I wanted to actually do the writing and research, not supervise others. It was important to me that what I spend hours doing was something fun — I always found writing and planning and working numbers fun — even though I didn’t have the idea that would create the empire.

I wanted to actually do the writing and research, not supervise others.

Me

For the record, I thought at the time that I could make a living writing computer books. I was good at writing and liked it, and I was one of the early adopters of personal computers. I’d built my own and done some serious programming. Computer books were getting good money, or so it seemed after Stewart Brand had supposedly landed a $100,000 advance for a computer compilation related to his Whole Earth Catalog.

And I was wrong about that. I had to pivot to consulting, which happened almost immediately. I have more details in 1983: First Day of a New Business.

Or maybe you like this shorter version:

I was married, had kids, so we needed the money; and nobody else would pay me what I needed to make.

me

And the idea of a software product, that creative vision? Yes, that happened, but that came slowly, over years.

This theme continues in 1983: First Day of a New Business and then moves to 1988: Palo Alto Software Launch.